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Discover the ground-breaking advancements of WS23, a cooling agent that is reshaping sensory experiences across various industries with its cutting-edge technology. 

2-Isopropyl- N,2,3-trimethylbutanamide, otherwise called WS23, finds versatile applications in candies, beverages, oral care, skin care products, and pharmaceuticals. Its enhanced cooling properties and compatibility with diverse flavours elevate sensory experiences and address challenges in taste-centric product development.

WS23 is a prominent member of an esteemed series of cooling agents. Its market leadership is reinforced by solid demand from renowned brands like P&G, Mondelez, and Mars in the U.S.

The WS series of cooling agents offers a variety of options, including WS-1, WS-3, WS-10, WS-12, and WS-27, each with varying levels of cooling potency and duration. Among these, WS-3 and WS-23 are the most favoured choices.

Key Features

  1. Innovative Cooling Sensation: A distinctive and enduring cooling effect lasting 15 to 30 minutes. WS23 sets itself apart from the discomfort often associated with cooling agents derived from menthol or peppermint.
  2. Uncompromised Thermal Stability: Designed to withstand temperatures up to 200°C, it is an ideal choice for high-temperature applications such as baking and heat-based industries.
  3. Flavour Compatibility: WS23 seamlessly blends with various flavours, making it an adaptable addition to different product categories.
  4. Efficiency Optimization: Achieve a potent cooling effect with a minimal dosage range of 30-100mg/kg, leading to substantial cost benefits for manufacturers.

Technical Specifications

This white crystalline solid powder exhibits a distinctive mint-like cool aroma that sets it apart. Notably, WS23 boasts a melting point of 60-63°C and a solubility profile that renders it slightly soluble in water while finding compatibility with alcohol, Propylene Glycol, and various oils as efficient solvents. 

With a content purity of no less than 99.0%, WS23 has garnered recognition from different authoritative bodies, including FEMA (3804), JECFA (1595), and Flavis (16.053). This compound’s multifaceted attributes open the door to various potential applications across industries, offering a refreshing avenue for altering sensory encounters.

How can we help?

We eagerly anticipate the ongoing success and innovation that WS23 Isopropyl Trimethyl Butyramide will bring to our portfolio and industries.

Contact your dedicated Redox representative and one of our team members will get back to you.

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